J. Allen Brack is the lead producer on World of Warcraft, and he's not just a guy working at a job -- he's a hardcore fanboy as well. If you need proof, check out his open letter to the Star Wars Galaxies community, back when he was a producer on that game. In it he mentions that he's getting married in a Star Wars-themed wedding. That's hardcore.

He joined Blizzard in 2005 to work on WoW and its expansions. We sat down with him at BlizzCon to talk about the new World of Warcraft expansion, Cataclysm, and to find out how much life the title has in it. Read on after the break for the full interview, and to find out some of what's going on in WoW's biggest expansion to date.

wow gold. We don't really think about that. I mean I think we focus mostly on just trying to deliver the best experience and keep the players enjoying what they are doing, keep creating great content. We don't really think about the end in really any kind of formal way. I have said, internally, and I think externally as well, that I fully expect WoW to be around for at least 10 more years.